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EasyJet
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EasyJet chose to “play” with Venice even during the 2015 Redentore Feast – the main summer event in the city's programme schedule, finishing on the evening of Saturday, July 18 with a traditional fireworks display in St. Mark's Basin. The company distributed thousands of fans to visitors for a “cool” evening.
 
easyJet also launched “ScattaVenezia” ­ a photographic competition, where people were invited to capture the city in orange. The best photographs were awarded with free company flights, and an all­orange flash­mob was organized to celebrate the beauties of Venice at campo Sant'Angelo. Then an amusing photograph was taken from above, thus recapturing the company brand.
 
All competitors participated at the prize­drawing of a return flight for two people to one of the more than 130 easyJet, European destinations to 7 European countries ­ all leaving directly from the Marco Polo Airport.
 
 
 

 

Previous editions:

 

 
 
This sponsorship has allowed the British airline in 2013 to develop the project "let your desires fly" by distributing thousands of orange balloons at easyJet posts in Bacino S. Marco along the shores of Venice with a street marketing event on water and on land. The balloons bore a note with the wishes of the guests of the city and were flown together at dusk, before the fireworks. In 2014, easyjet is also a star in the lagoon city with the project "2 places to fly", a contest entered by people during the street marketing event, with a prize of two seats on the special "bissona" boat designed by the company, from which they can admire the fireworks of the "Famosissima" of the Redeemer from a spectacular position. 
The easyJet boat, in its flagship orange colour, is designed as the Venetian boats that crowd the Basin, in perfect "Redeemer style", with flowers that adorn all sides, paper lantern lights, moved only by the force of the oars.

The easyJet boat, in its flagship orange colour, is designed as the Venetian boats that crowd the Basin, in perfect "Redeemer style", with flowers that adorn all sides, paper lantern lights, moved only by the force of the oars.

After having welcomed the guests on board and taking off from the Rio di San Barnaba that looks over the field, down a long stretch of the Grand Canal, Ca’ Rezzonico, Ca'Venier dei Leoni, Basilica della Salute, Punta della Dogana, the bissona easyJet moored in Bacino di San Marco in the area reserved to typical Venetian boats, for a front-row view of the kaleidoscopic show of Fireworks

 

video 2013

video 2014

 

TECHNICAL DATA SHEET

Client: easyJet

Production: OmnicomMediaGroup

Type: public event

Date: July 2013/14/15

Location: St. Mark's basin street marketing on water and Venetian fields

Fotogallery:
 

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